{"id":2586,"date":"2025-09-05T21:44:45","date_gmt":"2025-09-05T21:44:45","guid":{"rendered":"https:\/\/pronews.in\/index.php\/2025\/09\/05\/eu-slaps-3-45bn-fine-on-google-for-unfair-ad-practices\/"},"modified":"2025-09-05T21:44:45","modified_gmt":"2025-09-05T21:44:45","slug":"eu-slaps-3-45bn-fine-on-google-for-unfair-ad-practices","status":"publish","type":"post","link":"https:\/\/pronews.in\/index.php\/2025\/09\/05\/eu-slaps-3-45bn-fine-on-google-for-unfair-ad-practices\/","title":{"rendered":"EU slaps $3.45bn fine on Google for unfair ad practices"},"content":{"rendered":"<div>\n<p><em>Tech giant fined for third time in a week after being hit with multimillion-dollar penalties in US and France.<\/em><\/p>\n<\/div>\n<div aria-live=\"polite\" aria-atomic=\"true\">\n<p>The European Union has imposed a penalty of 2.95 billion euros ($3.45bn) on Google for favouring its own advertising services, marking the fourth time the tech giant has been fined in its decade-long fight with the bloc\u2019s competition regulators.<\/p>\n<p>The European Commission accused <a href=\"http:\/\/www.aljazeera.com\/economy\/2025\/2\/5\/chk_google-drops-pledge-not-to-use-ai-for-weapons-surveillance\">Google<\/a> of distorting competition in the 27-nation bloc after investigating a complaint from the European Publishers Council, moving to rein in the tech firm despite threats of retaliation from United States President Donald Trump.<\/p>\n<section>\n<h2>Recommended Stories <\/h2>\n<p><span>list of 3 items<\/span><\/p>\n<ul>\n<li><span>list 1 of 3<\/span><a href=\"http:\/\/www.aljazeera.com\/opinions\/2025\/9\/5\/trump-is-gutting-americas-consumer-watchdog-to-feed-wall-streets-greed\">Trump is gutting America\u2019s consumer watchdog to feed Wall Street\u2019s greed<\/a><\/li>\n<li><span>list 2 of 3<\/span><a href=\"http:\/\/www.aljazeera.com\/economy\/2025\/9\/4\/google-told-to-pay-425m-for-breaching-millions-of-users-privacy\">Google told to pay $425m for breaching millions of users\u2019 privacy<\/a><\/li>\n<li><span>list 3 of 3<\/span><a href=\"http:\/\/www.aljazeera.com\/economy\/2025\/9\/2\/us-judge-orders-google-to-share-search-data-with-competitors\">US judge orders Google to share search data with competitors<\/a><\/li>\n<\/ul>\n<p><span>end of list<\/span><\/section>\n<p>In response to the fine against Google on Friday, Trump criticised the decision and threatened a wider trade probe against the EU.<\/p>\n<p>\u201cWe cannot let this happen to brilliant and unprecedented American Ingenuity and, if it does, I will be forced to start a Section 301 proceeding to nullify the unfair penalties being charged to these Taxpaying American Companies,\u201d Trump wrote on Truth Social.<\/p>\n<p>EU competition chief Teresa Ribera had originally planned to hand out the fine on Monday, but delayed her move after meeting opposition from EU trade chief Maros Sefcovic over concerns about the potential impact on US promises to lower tariffs on European cars under a trade deal agreed in July.<\/p>\n<p>The Commission said Google favoured its own online display technology services to the detriment of rivals and online publishers and that it has abused its market power from 2014 until today.<\/p>\n<p>\u201cGoogle abused its dominant position in adtech, harming publishers, advertisers, and consumers. This behaviour is illegal under EU antitrust rules,\u201d Ribera said on Friday.<\/p>\n<p>Regulators had been probing Google over adtech since 2021 and in 2023 recommended the company sell part of its ad services to ensure fair competition.<\/p>\n<p>Google, a subsidiary of US tech giant Alphabet,\u00a0criticised the EU decision and said it would challenge it in court.<\/p>\n<p>Lee-Anne Mulholland, the firm\u2019s global head of regulatory affairs, said it required \u201cchanges that will hurt thousands of European businesses by making it harder for them to make money\u201d.<\/p>\n<p>\u201cThere\u2019s nothing anticompetitive in providing services for ad buyers and sellers, and there are more alternatives to our services than ever before,\u201d she added.<\/p>\n<p>Ribera said Google had to come forward with a \u201cserious remedy to address its conflicts of interest\u201d, warning that failure to do so would invite \u201cstrong remedies\u201d.<\/p>\n<p>The company has 60 days to inform the Commission how it plans to comply with this order.<\/p>\n<p>The fine was the third imposed on the giant in a week. A <a href=\"http:\/\/www.aljazeera.com\/economy\/2025\/9\/4\/google-told-to-pay-425m-for-breaching-millions-of-users-privacy\">US federal jury<\/a> on Wednesday ordered Google to pay about $425m for gathering information from smartphone app use, even when people opted for privacy settings.<\/p>\n<p>The same day, France\u2019s data protection authority fined the search giant 325 million euros ($378m) for failing to respect the law on internet cookies.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tech giant fined for third time in a week after being hit with multimillion-dollar penalties in US and France. The European Union has imposed a penalty of 2.95 billion euros ($3.45bn) on Google for favouring its own advertising services, marking the fourth time the tech giant has been fined in its decade-long fight with the &#8230; <a title=\"EU slaps $3.45bn fine on Google for unfair ad practices\" class=\"read-more\" href=\"https:\/\/pronews.in\/index.php\/2025\/09\/05\/eu-slaps-3-45bn-fine-on-google-for-unfair-ad-practices\/\" aria-label=\"Read more about EU slaps $3.45bn fine on Google for unfair ad practices\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel"],"_links":{"self":[{"href":"https:\/\/pronews.in\/index.php\/wp-json\/wp\/v2\/posts\/2586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pronews.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pronews.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pronews.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pronews.in\/index.php\/wp-json\/wp\/v2\/comments?post=2586"}],"version-history":[{"count":0,"href":"https:\/\/pronews.in\/index.php\/wp-json\/wp\/v2\/posts\/2586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pronews.in\/index.php\/wp-json\/wp\/v2\/media\/2587"}],"wp:attachment":[{"href":"https:\/\/pronews.in\/index.php\/wp-json\/wp\/v2\/media?parent=2586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pronews.in\/index.php\/wp-json\/wp\/v2\/categories?post=2586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pronews.in\/index.php\/wp-json\/wp\/v2\/tags?post=2586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}